In honor of my 44th birthday today (March 5th, 2024) I’m going to be giving small business owners 44 actionable steps they can take in 2024 to market their business!
- Ensure your website is mobile-responsive and loads quickly.
- Optimize your website for search engines (SEO) with relevant keywords.
- Include clear contact information and a call-to-action (CTA) on every page of your website.
- Publish relevant, valuable content regularly to your blog to drive organic traffic.
- Answer customer FAQs, share industry insights, and showcase expertise.
- Engage on platforms where your target audience is the most active.
- Post consistently on social media with a mix of promotional and engaging content.
- Use stories, reels, and live videos for higher engagement.
- Collaborate with influencers relevant to your industry or niche.
- Have influencers promote your products or services to their followers.
- Increase engagement and reach by running contests or giveaways.
- Require participants to like, share, and tag friends for entry.
- Target specific demographics with ads on Facebook, Instagram, or LinkedIn ads.
- Use retargeting to reach people who have visited your website.
- Claim and optimize your Google My Business listing for local SEO.
- Encourage customers to leave reviews and respond to them promptly.
- Videos are highly engaging – create product demos, tutorials, or behind-the-scenes content.
- Share on YouTube, social media, and embed on your website.
- Start a podcast and establish thought leadership by discussing industry topics.
- Invite guests on your podcast to share insights and reach their audience as well.
- Build an email list through your website and social media.
- Send regular newsletters with promotions, updates, and valuable content.
- Offer downloadable content like eBooks, guides, or templates in exchange for email sign-ups.
- Provide value while growing your subscriber list.
- Network at local community events, trade shows, or markets.
- Distribute business cards and brochures.
- Partner with complementary businesses for cross-promotions.
- Share each other’s social media posts or run joint promotions.
- Include location-based keywords in your website content.
- List your business on local directories like Yelp, Yellow Pages, and local chamber of commerce websites.
- Increase brand visibility by sponsoring a local sports team or charity event.
- Get your logo displayed prominently.
- Reward repeat customers with discounts, exclusive offers, or points-based systems.
- Encourage referrals for additional benefits.
- Use surveys or feedback forms to gather insights.
- Address concerns promptly to show you value their input.
- Use CRM tools to personalize emails and offers based on customer behavior.
- Make customers feel valued with birthday discounts or anniversary rewards.
- Set up alerts for new reviews on platforms like Google, Yelp, and social media.
- Respond promptly to both positive and negative reviews.
- Ensure consistent branding across all channels.
- Use professional logos, color schemes, and fonts.
- Set up Google Ads campaigns targeting specific keywords related to your business.
- Monitor and adjust bids and keywords for optimal performance.
If you need any help with implementing a digital marketing plan, website changes or redesigns, or social media management, we’d love to give you a hand! Give us a shout here.