44 Steps Small Business Owners Can Take To Effectively Market Themselves in 2024

In honor of my 44th birthday today (March 5th, 2024) I’m going to be giving small business owners 44 actionable steps they can take in 2024 to market their business!

1. Ensure your website is mobile-responsive and loads quickly.
2. Optimize your website for search engines (SEO) with relevant keywords.
3. Include clear contact information and a call-to-action (CTA) on every page of your website.
4. Publish relevant, valuable content regularly to your blog to drive organic traffic.
5. Answer customer FAQs, share industry insights, and showcase expertise.
6. Engage on platforms where your target audience is the most active.
7. Post consistently on social media with a mix of promotional and engaging content.
8. Use stories, reels, and live videos for higher engagement.
9. Collaborate with influencers relevant to your industry or niche.
10. Have influencers promote your products or services to their followers.
11. Increase engagement and reach by running contests or giveaways.
12. Require participants to like, share, and tag friends for entry.
13. Target specific demographics with ads on Facebook, Instagram, or LinkedIn ads.
14. Use retargeting to reach people who have visited your website.
15. Claim and optimize your Google My Business listing for local SEO.
16. Encourage customers to leave reviews and respond to them promptly.
17. Videos are highly engaging – create product demos, tutorials, or behind-the-scenes content.
18. Share on YouTube, social media, and embed on your website.
19. Start a podcast and establish thought leadership by discussing industry topics.
20. Invite guests on your podcast to share insights and reach their audience as well.
21. Build an email list through your website and social media.
22. Send regular newsletters with promotions, updates, and valuable content.
23. Offer downloadable content like eBooks, guides, or templates in exchange for email sign-ups.
24. Provide value while growing your subscriber list.
25. Network at local community events, trade shows, or markets.
26. Distribute business cards and brochures.
27. Partner with complementary businesses for cross-promotions.
28. Share each other’s social media posts or run joint promotions.
29. Include location-based keywords in your website content.
30. List your business on local directories like Yelp, Yellow Pages, and local chamber of commerce websites.
31. Increase brand visibility by sponsoring a local sports team or charity event.
32. Get your logo displayed prominently.
33. Reward repeat customers with discounts, exclusive offers, or points-based systems.
34. Encourage referrals for additional benefits.
35. Use surveys or feedback forms to gather insights.
36. Address concerns promptly to show you value their input.
37. Use CRM tools to personalize emails and offers based on customer behavior.
38. Make customers feel valued with birthday discounts or anniversary rewards.
39. Set up alerts for new reviews on platforms like Google, Yelp, and social media.
40. Respond promptly to both positive and negative reviews.
41. Ensure consistent branding across all channels.
42. Use professional logos, color schemes, and fonts.
43. Set up Google Ads campaigns targeting specific keywords related to your business.
44. Monitor and adjust bids and keywords for optimal performance.

If you need any help with implementing a digital marketing plan, website changes or redesigns, or social media management, we’d love to give you a hand!  Give us a shout here.