Updated: June 6, 2022
We serve the automotive and related industries, including RV, marine and powersport, by providing technology
platforms and marketing solutions for business clients, primarily motor vehicle dealerships, manufacturers and
regional dealer associations (our Clients), to assist them in selling and servicing more vehicles.
OUR APPROACH TO PRIVACY
We are committed to protecting the privacy of personal information and the responsible use of that information
website or mobile application and the websites and mobile applications of Gold Gorilla Media and its affiliates
describes our policies and procedures for the collection, use and disclosure of your information and data on these
Sites and the services available through them (Services). Information we collect on behalf of Clients or that they
collect and store in one of our applications is subject to their own privacy policies and practices. Our Privacy
Policy applies only to personal information we collect on our own behalf.
available through them. You understand that by using these Sites or Services you agree to the terms of both this
INFORMATION WE COLLECT AND HOW WE COLLECT IT
The personally identifiable information we collect may include your name, address, zip code, phone number,
email address, and other identifying information, and may also include information about vehicles you own or
lease, such as sales and service transaction history, vehicle payments, VIN, and mileage (collectively, Personal
Information or PI). We collect PI in a number of different ways and from a number of different sources. We
collect PI you provide us through our Sites or when using certain aspects of our Services. We may also collect PI
you provide to Clients, including dealerships and manufacturers, our authorized vendors, or Affiliates as well as
information we obtain from third party databases (collectively, our Partners).
As part of our Services, we may serve as an intermediary between you and one of our Clients where we may have
access to emails, calls, chats or texts. In this capacity, we would have the ability and authorization to read or listen
and retain the content of those communications, including contact information. In all cases, the information we
We may also collect usage information about how our Sites and Services are accessed and used. This may include
information such as your computer’s IP address, browser type, type of device used, pages on our Sites that you
visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic
HOW WE USE AND SHARE YOUR INFORMATION
We use your PI to provide information you request from Clients about their products or services, to respond to
your inquiries, and to customize information and advertising that we believe may be of interest to you. We may
also use your PI to provide you with marketing materials, as well as other information we believe may be relevant
to you. We also use remarketing services to advertise to you on third party websites, such as Google, Bing,
YouTube and Facebook and their partners. To control or opt out of any of their ad services, or to review their
privacy policies, please visit their sites.
We may also use your PI by combining it with non-personal information and aggregating it with information
collected from others. We use this aggregated data in a number of ways, such as to improve the quality and value
of our Services and to analyze and understand how our Services are used. In addition, we may provide aggregated
data to our Partners so that they may understand how people use our Services or their own.
Your PI may be shared with our Partners, and may also be disclosed to third parties who work with us or our
Partners. Dealerships and manufacturers, for example, may use that information to contact you. We may also
work with third parties that provide certain functions or services on our behalf, such as analyzing data or
authenticating contact information.
We require our third party service providers to contractually commit to protecting your PI in accordance with
both industry standards and applicable law. While we have implemented policies and procedures to protect PI,
we cannot control, and are not responsible for, the manner in which our Partners or other third parties use that
PI. Accordingly, you should review their privacy policies, as well.
Our Sites or Services may contain links to other third-party websites. After you leave our Sites, we have no control
over the information collected from or about you. We are not responsible, and assume no liability, for the privacy
on our Sites.
We use a number of technologies to automatically collect information, including cookies, tracking pixels and web
beacons. “Cookies” are small text files sent from a web server that are stored on your device and enable a site to
visiting our Sites and using our Services. Tracking pixels are small images utilized to track a user, typically for
advertising or analytics purposes. Web beacons allow data to be exchanged between systems. Our Sites may also
be monitored by one or more third-party monitoring software(s), and may capture information about your visit
that will help us improve the quality of our Services. We may use one or more of these technologies on our Sites
to transmit information to you or about you and connect information about you from different sources, websites,
devices, and mobile applications.
You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not
to accept it. However, if you do not accept cookies, you may not be able to use all of the features of our Sites or
Services. Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites
and online services that you do not want to be tracked. However, as there is no accepted standard for how to
respond to DNT signals, we do not currently support DNT signals, other than cookies.
HOW WE PROTECT YOUR DATA
We use safeguards that satisfy generally accepted industry standards to preserve the integrity and security of
your PI. However, we cannot guarantee the security of information you provide us with certainty or warrant it will
not be accessed, disclosed, altered, or destroyed by unauthorized persons. We will make all legally required
disclosures of any breach of the security, confidentiality, or integrity of your PI, in the manner and within the time
periods required by applicable law. For further information, please review our Data Safeguards FAQs, available
through a link on this Site.
complies with the laws of any foreign jurisdictions, including the European Union’s General Data Privacy
Regulation. If you choose to provide us with PI from outside the United States, you do so at your own risk and are
responsible for compliance with any applicable foreign laws.
COMPLIANCE WITH LAW ENFORCEMENT
We cooperate with government and law enforcement officials, as well as private parties, to enforce and comply
with the law. We may disclose any information about you to government or law enforcement officials or private
parties that we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process,
including, but not limited to, subpoenas, to protect our property and rights or that of a third party, to protect the
safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being,
illegal, unethical or subject to legal action.
OUR POLICY TOWARDS CHILDREN
Our Sites and Services are not targeted to or intended for use by children. We are concerned about the privacy
and safety of children when they use the internet. Accordingly, we will not knowingly request PI online from
anyone under the age of 13 without prior, verifiable parental consent. Unfortunately, we cannot always
determine the age of a visitor to our Sites or user of our Services.
In connection with a corporate merger, acquisition, divestiture, asset sale, joint venture, bankruptcy, dissolution,
reorganization, or any other similar transaction or proceeding, we may sell, divest, transfer, assign, share or
otherwise engage in a transaction that involves some or all of our assets, including your PI.
If you wish to stop receiving email communications from us, you may “unsubscribe” using the link at the bottom
of the email you receive. If you wish to be placed on our postal mailing Do Not Contact list, see the “How to
Contact Us” section below and provide the name and address as listed on the mailing. To stop text
communications, respond to the text with the words “STOP”. You may also control ads appearing on your
browser or mobile device by adjusting your settings or using third party ad blocking tools.
CALIFORNIA PRIVACY RIGHTS
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with certain rights
concerning your personal information, including the right to know how and for what purpose businesses collect it,
the right to access your data, the right to opt-out of it being sold to third parties and, subject to certain exclusions
for legitimate business purposes, the right to have it deleted. If you have further inquiries about your information
under the CCPA or wish to opt-out, please contact us as specified below under How to Contact Us.
Site. Your use of our Sites or Services after any such posting indicates your acceptance of our modified Privacy
HOW TO CONTACT US
If you have any questions or concerns regarding your privacy when using our Sites or Services, or wish to exercise
your rights under the CCPA, please click here to email us: firstname.lastname@example.org. In certain
circumstances, you may have the right to access, update or to delete the information we have on you. We will
make every effort to respond promptly and address your concerns.
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