Sypherd Cycles, Lakeside Chautauqua’s oldest family-owned business, needed a fresh website design and also wanted to streamline their rental process (they previously only took reservations in person or over the phone). The main objective was to drive customers to the rental forms and collect as much of the information up front as possible to make booking rentals easier on the front of the house at the store. We created a custom WordPress theme and graphics, and we did a complete overhaul on their Search Engine Optimization to help with organic ranking.